Interactive
‘Ave A Giraffe
1. Brief
UKTV wanted to launch an interactive digital OOH experience to promote its Gold channel. A three day, digitally activated experiential event was held at Westfield Stratford, encouraging families to playfully engage with the brand.
2. Response
Featuring a complete bathroom set and a 103″ plasma screen, shoppers were invited to play a competitive game of ‘Ave A Giraffe In A Bath.’ Produced by Grand Visual, the game was powered by our Agent platform, allowing interaction between a tablet/mobile device and digital OOH screens.
3. Results
Over 3 days, 1288 shoppers played the game. At the ‘game over’ screen, players were encouraged to share their experience online, in particular across social media. Players with top scores received prizes!