1. Brief
How do we bring the Alibi tag line to life in a visually impactful way?
Alibi wanted to raise awareness of both their brand positioning and suite of new shows with a large special build that would draw attention.
2. Response
We created an unmissable, 5x5m anamorphic installation that toured centres around the country.
Featuring the tagline as perspectives text, accompanied by discoverable show specific content.
3. Results
- 750k Total footfall
- +17k Audience interactions
- 3 Locations toured.
