How we did it
Despite its global reach, Uber wasn’t top of mind in many northern UK towns and cities. To change that, Uber made out-of-home (OOH) advertising a core part of its media strategy, investing in locally tailored campaigns. Across 14 locations, geo-targeted posters showed real-time driver ETAs at key pick-up points, while custom murals highlighted each town’s character.
In pubs, branded beer mats reinforced the message at just the right moment. This consistent, creative presence built trust, boosted awareness and consideration, and ultimately drove local adoption, turning Uber from a little-known option into a familiar, go-to choice across the north of England.
