How we did it
Tesco and Uber Eats launched a nationwide grocery delivery campaign built around a striking special-build billboard.
The Tesco ad appeared to have slipped from its frame, tipping the weekly shop directly into an oversized Uber Eats bag.
By turning the billboard itself into a demonstration of the service, the build made the partnership instantly clear. Large-format DOOH across the UK and cover wraps on major commuter titles extended the campaign’s national reach.
