How we did it
Virgin Media brought a standout Halloween takeover to Waterloo Station, celebrating its entertainment offering and the fact that Netflix comes at no extra cost for TV bundle customers.
The two day experiential activation transformed disused ticket offices into creative gateways for Stranger Things, Wednesday and Squid Game, supported by actors handing out “trick or treat” tickets redeemable in an upstairs experiential space.
Using a mix of static formats, station wraps and digital domination, the campaign created a clear, eye-catching presence across the concourse.
