How we did it
As part of Starbucks’ Drawn Together holiday campaign, out-of-home was used to bring the festive message into shared public spaces. The OOH activity focused on high-impact special builds in busy urban locations, translating the campaign’s hand-drawn visual style into large-scale illustrated installations. The artwork captured simple, familiar festive moments in a loose, sketch-like aesthetic that reflected the Sharpie-style drawings associated with Starbucks cups. Integrated Christmas lights added warmth and visibility, helping the builds stand out during darker winter evenings.
Designed to feel crafted rather than overtly commercial, the OOH executions reinforced Starbucks’ emphasis on personalisation, warmth and everyday connection. By placing these installations along commuter routes and high-footfall areas, the campaign extended its narrative beyond film and in-store touchpoints into the physical world. Strategically, the OOH activity embedded the idea of togetherness into real-life settings where people naturally gather during the festive season, strengthening emotional engagement while amplifying brand presence.
