How we did it
Tincup chose to leverage dynamic OOH to amplify its partnership with the Colorado Avalanche hockey team.
Dynamic DOOH screens count down to the next game and then would be swapped out by contextual messaging. This was key as it launched a QR code that offered fans a free drink on Tincup at a local bar.
Taking it even further, if the Avalanche lost or if there were no local games, the creative changed over to a ski report to inspire locals to head over to the mountains and tap into their spirit of adventure.
The DOOH displayed a combination of predicted snowfall and temperature for the upcoming weekend that always stayed relevant.
