Three’s #danceponydance ad, featuring a Shetland pony moon-walking to Fleetwood Mac was extended onto digital Out of Home screens. From Bollywood to Boy Band, personalised mashup videos created at PonyMixer.com debuted on digital screens across rail, mall and cinema environments. Users shared their creations via Twitter and hashtagged their local Digital OOH screen and OpenLoop delivered their geo-targeted mashups to the specified screen.
