How we did it
The Singleton announced the launch of its incredible new travel retail exclusive collection of single malts – Gardens of Abundance.
The collection is the biggest malts launch ever for Diageo Global Travel and was available in airports globally this summer, where whisky explorers were able to experience the lush, verdant, and richly dynamic flavours of the new malts.
The campaign utilised a variety of formats from DOOH, OOH, 3D and an interactive display stand.
