How we did it
7UP brought its new Pink Shandy 0.0% to life by transforming The Perky Nel in Clapham into The Pink Nel.
The experiential takeover gave visitors an immersive summer destination, with a fully pink pub, redesigned beer garden, outdoor games and complimentary samples. Running throughout August, guests could experience the vibrant new serve for themselves, combining 7UP Pink Lemonade Zero Sugar with alcohol-free lager.
The activation turned a familiar local pub into a playful, colourful brand experience, creating a memorable destination for summer socialising while giving consumers a chance to discover and enjoy a 7UP.
