How we did it
As part of McDonald’s UK’s Christmas Grinched campaign promoting its limited-edition Grinch festive menu, a standout Out-of-Home activation took over Shoreditch with a playful special build that brought the mischievous character’s world to life in the real world. The OOH installation unveiled The Grinch’s self-styled “Master Plan,” complete with oversized illustrations, handwritten doodles, and visual elements depicting the Grinch at work, including a scene of him knitting life-size odd socks, a key branded collectable included with the Grinch Meal. This immersive build added personality and narrative to the campaign’s wider rollout by transforming a central London street into a festive, character-driven experience that reinforced the quirky tone of the promotion and drew direct attention to the seasonal product range. It complemented the broader OOH, DOOH, and print executions customised with the Grinch’s signature style, amplifying anticipation and engaging audiences as they moved through the city during the holiday period.
