How we did it
JD Sports launched an interactive brand activation for its “Family” Christmas campaign, celebrating the true meaning of family. Visitors to Vue Stratford, London, and Vue Printworks, Manchester, attending Gladiator 2 or Wicked (November 22-24), could take photos in JD-branded photobooths with their “chosen family.” These images were showcased in real time on cinema screens as part of an end card following JD’s festive ad.
Additionally, the photos appeared on out-of-home displays at Westfield Stratford and Vue Printworks. The activation, executed by Goodstuff, Digital Cinema Media, and Grand Visual, immersed audiences in the campaign by blending personal connections with JD’s festive narrative.
This initiative complements JD’s broader “Family” campaign, focusing on authentic bonds and shared holiday moments. The campaign reinforces the brand’s commitment to inclusivity and community through creative engagement.
