How we did it
To mark the release of Jurassic World Rebirth, The AA partnered with Universal Pictures to bring a prehistoric punch to the streets of London. Together with The Gate London, NEWSUBSTANCE, the7stars and of course, Grand Visual, the campaign roared to life (literally!) with a dramatic activation on London’s Southbank.
The large-scale special build captured the attention of passersby, immersing them in the world of Jurassic. By fusing cinematic spectacle with brand storytelling, the campaign delivered a bold, memorable moment that broke through the noise of the city.
