How we did it
The AA brought Spider-Man: Brand New Day to life with a standout OOH campaign at Waterloo.
A full gallery domination transformed the space, combining a 2D cut-out AA car with bold 3D webbing to create an eye-catching execution inspired by Spider-Man’s iconic world.
By blending impactful creative, immersive elements and a recognisable cultural moment, the campaign turned a busy commuter environment into an unmissable brand experience.
