How we did it
To support Waitrose’s Christmas tv ad, we created an impactful special build installation encouraging the public to buy their Christmas dessert and other festive branded products.
The installation focuses on a missing Christmas dessert and trying to find the culprit amongst the 7 family members. The special build was produced in the style of a detective’s investigation board with props positioned near the culprits to provide them with an alibi. The board featured photos of each of the 7 culprits, with 3D and 2D Christmas decorations and ingredients pinned to the billboard.
To add to the buzz, the Times UK were onsite on Friday interviewing the public and asking them who they think the culprit is.
