ECB wanted to promote the summer internationals with dynamic Digital OOH across the country. The idea was to extend the excitement from inside the stadium across the perimeters of the cities.
OpenLoop was used to deliver the dynamic content with screens showing live scores and match data across 9 separate cities and 20 different outdoor sites. The screens also showed the latest tweets from @EnglandCricket and live match images were broadcast helping to celebrate wickets, runs and player milestones as they happened throughout the season.
The campaign ran successfully throughout the summer and provided live match updates in the cities where the games were played. It broadcast a total of 22 player milestones, including 50s, 100s and five wicket hauls.