1. Brief
Spotify extended its popular end of year marketing campaign ‘Wrapped.’ Already having graced traditional billboards across the world, this is the first real-time OOH activation for the music brand and the largest multi-market dynamic execution for the medium.
2. Response
Created by Spotify and produced by Grand Visual, the campaign creative features a user’s profile picture alongside a breakdown of how they have listened to music in 2018. The live data was managed and distributed to media owners via OpenLoop.
3. Results
The campaign will run through to December 31st, and has already been distributed to media owners across The UK, USA, Canada, France and Australia. 7,640 people had their profile breakdown featured in the campaign!
