1. Brief
This simple poster campaign consisted of three special build fails across 3 locations.
2. Response
We launched 3 executions:
- ‘Billboard Blunder’ a poster installed at a 180-degree angle up the wall/billboard.
- ‘Dodgy Install’ a poster installed at a 180-degree angle, covering a drainpipe.
- ‘Lost Ladder’ a poster installed over the installer’s ladder.
3. Results
The campaign was posted online by a local student in Leeds and went globally viral within hours.
- 1.5M views of first organic LinkedIn post
- 4.5M Estimated reach so far
- 70K Post engagements
- 150 Posts from fans.
