1. Brief

This simple poster campaign consisted of three special build fails across 3 locations.

2. Response

We launched 3 executions: 

  • ‘Billboard Blunder’ a poster installed at a 180-degree angle up the wall/billboard. 
  • ‘Dodgy Install’ a poster installed at a 180-degree angle, covering a drainpipe. 
  • ‘Lost Ladder’ a poster installed over the installer’s ladder. 

3. Results

The campaign was posted online by a local student in Leeds and went globally viral within hours.

  • 1.5M views of first organic LinkedIn post​
  • 4.5M Estimated reach so far
  • 70K Post engagements
  • 150 Posts from fans.

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