1. Brief

We transformed London’s skyline and the iconic OXO Tower to celebrate the new PlayStation 4 console being launched in the UK.

2. Response

With “O X O” already embellished on the tower, we replaced this lettering with the circle, cross, square and triangle symbols which are synonymous with the PlayStation brand.

3. Results

  • 19m Twitter impressions
  • 100 Countries reached
  • 500k Sales
  • 500+ Publications.

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