1. Brief
We transformed London’s skyline and the iconic OXO Tower to celebrate the new PlayStation 4 console being launched in the UK.
2. Response
With “O X O” already embellished on the tower, we replaced this lettering with the circle, cross, square and triangle symbols which are synonymous with the PlayStation brand.
3. Results
- 19m Twitter impressions
- 100 Countries reached
- 500k Sales
- 500+ Publications.
