How we did it
To launch A Mum Is Born, Philips Avent transformed a mural at Westfield White City into a powerful OOH campaign celebrating the birth of a new mum.
Created with internationally renowned artist Kelly Anna, the artwork highlighted the importance of the “village” that supports mothers after birth.
The Mum Club invited local mums to add personal messages to the mural, creating a shared public tribute to those who showed up when it mattered most. The campaign used OOH to spark conversation, build community, and encourage people to pledge their support for new mums with #AMumIsBorn.
