1. Brief
Sky Cinema showcased the new movie premieres available on its channel over Christmas, with a festive digital OOH campaign.
2. Response
Produced by Grand Visual, an interactive touch-screen Christmas advent calendar was developed to showcase the movies available to passersby. Icons of the movies were visible through open doors of the calendar, inviting passersby to touch them.
Once an icon was selected, the full-screen trailer of the movie played out on the digital OOH screen. The user was then invited to join Sky Cinema for Christmas, before returning to the calendar.
3. Results
The full interactive experience ran across Westfield malls, whilst full-motion, linear creative ran across various D6s and 48s across the UK. The campaign was live from 9th December til 22nd December 2019.
