Skoda wanted to promote the launch of Kodiaq, their seven seater family car. Dynamic Digital OOH was the perfect way to reach families as they were out and about.
OpenLoop used a traffic API feed to deliver real time contextual creative to every Digital OOH site. Every site in the campaign acted independently to communicate the exact drive-time to a key family-friendly holiday location.
The dynamic campaign ran across 157 sites, with 17 different digital OOH screen formats. The live feed updated every 15 minutes 24/7 for 16 days.