Produce an interactive digital OOH experience that brings to life the story of the new TV show Shadowhunters to the people of Boston.
We developed an Augmented Reality system that cycles through various storylines unfolding on the streets of Boston in a bus stop used by everyday people. The system was built with layers of intelligence including the trigonometry of the camera to the conditions being seen on site at a given time. The content was designed to work throughout the day and in every conceivable condition.
The AR experience stunned people on the street, generated lots of attention and thousands of views online.