1. Brief
Freeform promoted their new TV series, “Shadowhunters,” with an interactive digital OOH experience. Taking place at a Boston bus stop, the experience brought the show’s supernatural events to life!
2. Response
We created an augmented reality system that cycled through various storylines unfolding on the streets of Boston, in a bus stop used by everyday people. The system was built with layers of intelligence including the trigonometry of the camera to the conditions being seen on site at a given time. The content was designed to work throughout the day and in every conceivable condition.
3. Results
The augmented reality experience stunned people on the street, generated lots of attention and received thousands of views online.
