Shareable
Seven Worlds One Planet
1. Brief
The rise of Extinction Rebellion, Greta Thunberg, and the growing impact of global warming have mobilised a passionate under-35 audience, a vital age demographic for the BBC to engage. In keeping with this sentiment, Seven Worlds One Planet featured humanity’s impact on the environment as one of its central themes, narrated by national treasure Sir David Attenborough.
The initial brief was to create seven sites or installations, reflecting the seven ‘worlds’ explored in the series and engage with this younger demographic.
2. Response
It was vital that the sculpture supported wildlife and biodiversity in a real and tangible way, so we enlisted the help of Kate Bradbury, author and wildlife consultant. She helped guide us on elements, which offered genuine support to animals. The structure was designed to be a habitat and support to wildlife, including nesting opportunities for migrating birds, food and shelter for insects.
To best reach our target audience, we placed the globe in key cities with high concentrations of 16-34s during the school holidays. Each ‘world’ was accompanied by floor vinyl’s explaining each continent and its various animal habitats.
When we designed the activity, we knew we didn’t want it to have a limited lifespan. After investigating a number of options, we arranged for the Living Globe to be permanently housed at the Eden Project in Cornwall, where it is a thriving habitat for local birds, plants, insects and animals and a conversation starter for human visitors too.
3. Results
- 18K Visitor interactions
- 59K Speed ball giveaways
- 6 Min average interaction time
- We offered 59,000 seed ball giveaways across the sites, with the story of the Living Globe now flourishing in gardens everywhere.