Say it to Get it
Google ran a real-time, destination-specific Digital OOH campaign to promote Google Voice – the voice-activated search tool for mobiles. The campaign played on regional accents and phonetically spelt various pronunciations of the same word. The activity ran across London Underground and Rail stations with copy tied to the destination of the next departing train. It aimed to demonstrate Google Voice’s superior voice activation software which understands anyone from anywhere regardless of accent.