To capitalise on the British Summer weather, San Miguel launched a temperature activated, digital OOH campaign.
Created by Pablo London, the UK-wide campaign targeted consumers when the weather was hot by tempting them with a refreshing San Miguel and informing them where they could purchase one. The campaign creative was displayed on sites in close perimeter to grocery stores, pubs and other San Miguel retailers nearby.
The campaign was activated only when temperatures rose above 18 degrees Celsius. OpenLoop, the DCO ad server from ad tech specialist QDOT, used the weather API feed to update this creative in the real-time.
Live from 20th June, the digital OOH campaign ran right through to 27th July 2019.