1. Brief
The NCMEC reignited the search for missing children in the US, by launching “Runaway Train 25,” a huge cross-industry campaign with M/H VCCP. The campaign was supported with a national digital OOH push.
2. Response
Organized by the OAAA and produced by Grand Visual, the geo-targeted campaign aimed to harness the power of OOH and enlist the public’s help with the search by publishing the names and photos of children in and around the region they went missing.
This data, from the NCMEC, was delivered through QDOT. Over $3 million of ad space was donated by media owners within the OOH industry, including Lamar and JCDecaux.
3. Client Quote
“We know that it only takes one person to find a missing child. This powerful campaign is a great example of OOH, online, and social media working together to ensure photos of missing children are distributed as widely as possible,”
OAAA President and CEO Nancy Fletcher.
