How we did it
Red Bull brought a gaming classic out of the living room and onto the street with an interactive OOH activation inspired by Tetris. Digital screens featured QR codes that let passersby scan, connect and play the game live on the billboard itself, turning a simple ad into a playable moment.
In Chicago, the experience spilled into everyday city life, with people jumping in for a quick round while waiting for the bus. What could have been just another screen became something far more engaging: a shared, spontaneous game in the middle of the street.
A smart twist on digital OOH that proves a little interactivity can go a long way in stopping people in their tracks.
