How we did it
The Pepsi MAX Put It On Ice Bar activation successfully launched at Westfield over the weekend, delivering a premium brand experience centered on refreshment and engagement.
Visitors enjoyed expertly served cocktails and mocktails over ice, interactive Pepsi Pong with major prizes, and a standout photo wall designed to drive social sharing. The activation brought Pepsi MAX’s bold, no-sugar positioning to life through an immersive, high-energy consumer experience.
