How we did it
The Perfect Gift approached festive advertising like a blockbuster launch rather than a traditional campaign. With a cinematic feel, bold creative and carefully timed cultural moments, it captured nationwide attention and quickly became one of the season’s most talked-about campaigns.
To go alongside the launch of Waitrose & Partners’ The Perfect Gift Christmas campaign, we helped transform the iconic IMAX into a giant, steaming pie, a bold fusion of FOOH and OOH that brought the warmth and wit of the TV ad into the real world. The result was a striking, larger-than-life illusion that captured attention and elevated the festive storytelling.
