1. Brief

Pets at Home wanted to produce an interactive game coincide with the release of Universal Pictures’ film ‘The Secret Life of Pets’.

2. Response

We produced an interactive game for Primesight’s interactive 6-screen network. The fast-paced touch-screen game allowed players to ‘feed’ animals, in return for a chance to win cinema vouchers. The top 10 players from the leaderboard were issued voucher codes which they could redeem in-store.

3. Results

Running on Primesight’s digital interactive 6-screen network, the game was live across 38 cinemas in England and Scotland. The campaign ran until the end of September and provided an incentive for participants to visit the nearest local store.

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