How we did it
In Chicago, Perk+ turned a familiar office headache into a bold piece of outdoor creative. A special-build billboard appeared to burst at the seams with bright Post-it notes pushing out from the surface, a colourful visualisation of the endless lists, approvals and reminders that come with organising travel for a whole team.
The playful installation captured a moment many professionals know well: juggling everyone else’s bookings while your own to-do list quietly grows. Set against the pace of the city, the cascade of notes transformed everyday office clutter into an unmissable visual moment.
It’s a simple idea, executed with scale and humour, proof that relatable work frustrations can make for seriously eye-catching OOH.
