How we did it
Pepsi brought its new Pepsi Ice Cream Zero Sugar to life with an immersive Y2K-inspired pop-up experience.
The Pepsi Parlour transformed the launch into a playful ice cream destination, where visitors explored unexpected flavour combinations through Pepsi ice cream floats made with new zero-sugar flavours and Creams Café gelato. Guests could also take part in a Freezer Lucky Dip for exclusive Pepsi merchandise and capture the experience at a playful photo moment.
With limited, bookable 15-minute sessions, the activation created an exclusive and memorable way for consumers to discover the new product, blending nostalgic design, interactive elements and seriously unexpected flavour mashups.
