How we did it
The collab we never knew we needed! Pepsi MAX x HERA Clothing – a bold collaboration to recognise their shared ambition for the pursuit of more.
To build excitement for the launch of their exclusive, limited-edition unisex collection featuring two hoodies and two t-shirt designs. Made from premium 190GSM/345G fabric. Crowds lined the streets at secret locations around the UK, for a chance to grab an exclusive ‘Here for More’ T-shirt – plus an ice-cold Pepsi MAX!
A perfect blend of experiential OOH, sampling, and brand synergy that brought energy to the streets.
