How we did it
Deadlines can wait, it’s Xmas after all! Pepsi MAX brought a refreshing twist to the workday with this unique Christmas pop-up.
Found in London, Soho it gave visitors the opportunity to escape the daily grind dive headfirst into a whirlwind of holiday fun, from testing their skills at shuffleboard and braving a magical snowstorm cupboard to finishing with a snowball fight. There was also a chance for visitors to head to the Pepsi MAX bar for a cocktail and an opportunity to buy merch. With a little help from influencer activity on Instagram and TikTok, this festive extravaganza generated a buzz on social media.
