How we did it
We delivered Pepsi Max’s best-performing Christmas ever with their market share significantly increasing YoY.
Pepsi Max Christmas was supported by 14 different OOH formats spanning eight different environments. From Roadside 6 sheets, D6s and amplified by rail D6s too. All designed to drive contextual relevancy and target those heading home for Christmas.
Experiential elements were brought to this campaign including a bespoke Christmas Tree in Neal’s Yard Covent Garden, live for the whole of December. Next to the tree, was a wrapping grotto where Pepsi Max staff would wrap presents for free – it was open every week in December with 50,000 samples offered from the grotto, with almost 7000 presents wrapped.
