How we did it
Pepsi MAX has partnered with premium nail salon group Townhouse to launch a bold, cherry-inspired manicure experience. Designed to bring the brand’s iconic flavour to life in a fresh and stylish way, the collaboration blends beauty, lifestyle, and refreshment into one unique activation.
Guests are invited to sit back and enjoy a fully immersive experience, including:
- Bespoke cherry-themed manicures
- A professional makeup touch-up
- A refreshing Pepsi MAX Cherry cocktail
- A chance to capture the look with the in-salon Glamroid
The partnership went live across selected Townhouse salons in the UK, offering consumers the opportunity to express their style and indulge in a playful brand moment with a premium beauty twist.
