1. Brief

Paddy Power made sure that they tapped into the buzz around the famous Ascot races 2019 with this cheeky, digital OOH campaign in Waterloo station.

2. Response

Produced by Grand Visual, the campaign creative kept racegoers informed with live odds and race results. Inspired by the tongue in cheek humour synonymous with the betting brand, the creative was supported with hilarious “commuter odds” such as, “chances of her surviving a full day in those heels 80/1.”

As part of the wider campaign, we delivered creative that singled out “race attendees” with copy reading “Chances of her making that train in 30 seconds, 50/1” with an arrow that tracked a woman running through the station. The dynamic campaign was managed and delivered with OpenLoop.

3. Results

Planned and booked by Mediacom, the campaign was live on June 18th at London’s Waterloo station, running for five consecutive days.

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