How we did it
To celebrate Nissan Motor Corporation’s first fully-electric NISMO model in the European market, the brand went live on the iconic Ocean Outdoor Piccadilly Lights with incredible 3D DOOH creatives.
The use of striking visuals with the simple copy of “feel electric” stopped people in their tracks and that is the power of OOH.
The content was then repurposed and shared across the brand’s social channels including paid social ads.
