How we did it
Stay amazing, New York!
Did you know that something as simple as walking at a quick pace can strengthen your heart health? In its latest campaign, NewYork-Presbyterian Hospital highlights easy ways for New Yorkers to improve their well-being and “Stay Amazing.” The campaign went live in the US in Manhattan, Queens and Brooklyn.
There were 2 elements to this campaign, dynamic and interactive. These two pillars worked simultaneously together to create an engaging campaign. Passersby were shocked when they could see exactly how fast they were walking! How did we do this? We installed speed reading hardware to show live walking speeds of people passing by the shelters. Alongside this NYP delivered timely, educational messages that connect with consumers throughout their daily journeys.
Related Projects
Start Your Project_
If you would like to find out more about how we can help you achieve and amazing out-of-home activation our team are ready to talk…
For the curious and the changemakers
Subscribe to the Grand Visual newsletter and stay up to date on the latest news and OOH developments