How we did it
At a time of year when audiences were overwhelmed with festive messaging, Squid Game commanded attention through a disruptive OOH campaign that blurred the line between fiction and reality, turning London into a living extension of the show’s world.
The campaign extended deep into the fabric of the city, with the unmistakable pink Guards emerging across London in eerily silent fashion.
The campaign included a huge range of bespoke pieces, from fully wrapped buses, tunnel wraps to LU specific DOOH and faux 3D content. All capped off with a giant anamorphic execution on the Flannels building.
