The Haunting of Hill House
To promote the upcoming TV series ‘The Haunting of Hill House’, Netflix wanted to create an augmented reality experience that would take place during Comic Con NY 2018.
Grand Visual developed two applications for the experience. The first, a bathroom experience, featured a two-way mirror, installed in a licensed gender-neutral bathroom. As an unsuspecting user approached the mirror, a proximity sensor triggered a screen hidden behind the mirror. Then, an apparition from the show appeared in the mirror, startling the user.
The second experience used a standalone screen and featured reverse camera AR. The screen showed the view of the street from the camera. Ghostly apparitions appeared, before moving around and interacting with the live street view. Both applications used lighting and sound effects to emulate the creepy atmosphere that haunts the series.
The interactive experience ran from the 3rd – 6th October 2018. The bathroom application received over 4ooo interactions, whereas the street application received over 5000 interactions.