How we did it
To celebrate the launch of the Secret Menu, we brought the mystery to life at Pump Station, Westfield with a one-of-a-kind billboard designed to self-destruct. Positioned in the heart of the centre, the billboard appeared to be ripping itself apart, shredding in real time to reveal flashes of the secret beneath.
The installation stopped shoppers in their tracks, creating a true blink-and-you’ll-miss-it moment that mirrored years of whispers and menu hacks. Now, the secret’s officially out, with six fan-favourite, crew-created items finally available, including the Chicken Cheeseburger, Surf ’N’ Turf, Apple Pie McFlurry and more
