1. Brief

To create a fun, large-scale experience that celebrates the new ‘Fancy a McDonald’s’ brand platform.

2. Response

  • Challenge: Must also tie into the 21st birthday of the McFlurry.
  • Solution: The McDonald’s Walk Thru billboard on London’s South Bank across one of the busiest weekends of the summer.

A four-day influencer and public pop up to surprise and delight consumers. What’s better than ice cream? Free ice cream.

3. Results

  • 1.16M IMP from 97.4K engagements
  • 8.2M Total OTS across press
  • 6,100 McFlurry’s distributed.

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