1. Brief
To create a fun, large-scale experience that celebrates the new ‘Fancy a McDonald’s’ brand platform.
2. Response
- Challenge: Must also tie into the 21st birthday of the McFlurry.
- Solution: The McDonald’s Walk Thru billboard on London’s South Bank across one of the busiest weekends of the summer.
A four-day influencer and public pop up to surprise and delight consumers. What’s better than ice cream? Free ice cream.
3. Results
- 1.16M IMP from 97.4K engagements
- 8.2M Total OTS across press
- 6,100 McFlurry’s distributed.
