How we did it
Crispy, fluffy, and packed with flavour, McCain Foods made a bold entrance with a larger-than-life product launch that took Shoreditch by storm. Towering above a vibrant street mural, eight oversized 3D McCain Vibes floated mid-air, instantly catching eyes and sparking curiosity from every angle.
Passersby were treated to free samples, giving them a taste of just how crave-worthy they are. It was an unmissable moment that turned heads, teased taste buds, and blurred the line between chip and crisp in the most delicious way possible.
