How we did it
McCain is reminding us why sustainable farming is the only way forward!
This impactful activation by McCain is all about bringing to life their dedication to regenerative farming practices.
At Outernet London, they ran DOOH, which featured a gesture-controlled gaming experience and live brand engagement, including brand ambassadors and branded wildflower seed paper to encourage regenerative growth! They even had interactive touchscreens across 4 malls in the UK!
