1. Brief
Google extended its ‘Make Google Do It’ campaign, with a UK-wide dynamic digital OOH push, to demonstrate how Google Assistant can help with a variety of everyday tasks.
2. Response
The Make Google Do It digital creative used two creative threads. The first ran across London and highlighted the versatility of Google Assistant, demonstrating its ability to ‘Play it. Skip it. Time it. Dial it. Forecast it. Remember it. Schedule it. Prep it. Do it.’
The second creative thread demonstrated Google Assistant’s ability to help with everyday tasks in a Q&A style activation at Old Street Roundabout. Copy was linked to time, day, location and major cultural events such as the Wolrd Cup, Wimbledon and Pride London. It also pulled in local and contextual information such as, “Feeling hungry Old Street?” or “Can’t find the mythical Shoreditch cash points?” to highlight Google Assistant’s ability to provide location-based relevance.
3. Results
The digital OOH campaign was deployed across multiple formats throughout the UK and ran from 8th June to 3rd August 2018.
