1. Brief

We prioritised non-standard media formats over the traditional mall and roadside normally booked for the brand. 

2. Response

Hand painted murals were booked in 3 cities alongside a series of unique tunnel wraps at the entrance to Old Street tube station.We also projection mapped a mural in Shoreditch to create the perfect content piece for Mac’s Instagram feed. 

3. Results

  • +56% Ad recall versus standard traditional out-of-home campaigns.
  • X2 ROI of previous traditional out-of-home campaigns.

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