1. Brief
We prioritised non-standard media formats over the traditional mall and roadside normally booked for the brand.
2. Response
Hand painted murals were booked in 3 cities alongside a series of unique tunnel wraps at the entrance to Old Street tube station. We also projection mapped a mural in Shoreditch to create the perfect content piece for Mac’s Instagram feed.
3. Results
- +56% Ad recall versus standard traditional out-of-home campaigns.
- X2 ROI of previous traditional out-of-home campaigns.
