To kick off the intergalactic adventure for their new space-themed fragrance Lynx Apollo, Lynx decided to phase a digital out-of-home campaign.
This campaign was comprised of interactive 6 sheets and a 12 metre tall, 2-tonne interactive astronaut model with a digital screen in its helmet at Westfield, London. Geo-targeted texts invited shoppers to submit their image and see their face displayed in the visor of the giant astronaut! The texts and images were managed and delivered with OpenLoop.
The interactive digital 6 sheets delivered over 30,000 interactions and generated 5,500 photo submissions. The giant astronaut created a real buzz at Westfield London where it was seen by over 1.04 million people during the fortnight. One photo submission was received every 5 minutes with a 95% download rate for photos from the website. In-situ photos of the participant’s hero moment were shared with Lynx’s 1.2 million Facebook fans and total impressions exceeded 18,500.